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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF




by Colin Strong : Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

ISBN : #0749472111 | Date : 2015-03-28

Description :

PDF-d1b32 | Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help… Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight


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[Pub.72wto] Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF | by Colin Strong


Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by by Colin Strong

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Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition) PDF




by Philipp Kaufmann : Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition)

ISBN : # | Date : 2002-04-26

Description :

PDF-70884 | Diplomarbeit aus dem Jahr 2000 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, Social Media, Note: Sehr Gut, Universität Wien (Publizistik- und Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Die vorliegende Diplomarbeit beschäftigt sich mit dem wissenschaftlichen Neuland des „Immobilienmarketings“. Zu den beiden großen Themenblöcken „Immobilien“ … Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition)


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[Pub.35GAa] Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition) PDF | by Philipp Kaufmann


Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition) by by Philipp Kaufmann

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by Paul F Borgese : FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs

ISBN : #1886489122 | Date : 2005-06-15

Description :

PDF-906cc | Typically, before we worked with them, our clients were selling and marketing based on traditional features and benefits. If you’re still using these outdated tactics, you’re in trouble. Recent studies by the Sales Career Training Institute and the Performance Marketing Institute have broken new ground when it comes to sales and marketing effectiveness strategies. Studies conducted by these not-… FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs


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[Pub.55QTx] FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs PDF | by Paul F Borgese


FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs by by Paul F Borgese

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New Economy Competition Rise Consumer PDF 5f1ee661f

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New Economy – New Competition: The Rise of the Consumer? PDF




by D. Asch : New Economy – New Competition: The Rise of the Consumer?

ISBN : #0333778235 | Date : 2001-01-25

Description :

PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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[Pub.02mEf] New Economy – New Competition: The Rise of the Consumer? PDF | by D. Asch


New Economy – New Competition: The Rise of the Consumer? by by D. Asch

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Launch It!: How to Turn Good Ideas Into Great Products That Sell PDF




by Molly Miller-Davidson : Launch It!: How to Turn Good Ideas Into Great Products That Sell

ISBN : # | Date : 2006-09-05

Description :

PDF-3d3b4 | The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America’s rising entrepreneurial nation. Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not o… Launch It!: How to Turn Good Ideas Into Great Products That Sell


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[Pub.97Vdz] Launch It!: How to Turn Good Ideas Into Great Products That Sell PDF | by Molly Miller-Davidson


Launch It!: How to Turn Good Ideas Into Great Products That Sell by by Molly Miller-Davidson

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by Kenneth Simmonds : Strategy and Marketing: A Case Approach

ISBN : #0860036456 | Date : 1986-04

Description :

PDF-4ae6a | Book by Simmonds, Kenneth… Strategy and Marketing: A Case Approach


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Strategy and Marketing: A Case Approach by by Kenneth Simmonds

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by Andrew Benett : Consumed: Rethinking Business in the Era of Mindful Spending

ISBN : #023010178X | Date : 2010-07-06

Description :

PDF-3398c | As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the econo… Consumed: Rethinking Business in the Era of Mindful Spending


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Consumed: Rethinking Business in the Era of Mindful Spending by by Andrew Benett

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Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition) PDF




by Udo Rosowski et al. : Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition)

ISBN : #3640348974 | Date : 2009-06-19

Description :

PDF-59a47 | Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: “-“, Ruhr-Universität Bochum (Institut für Arbeitswissenschaft), Sprache: Deutsch, Abstract: Werbung und Marketing-Aktivitäten sind in hohem Maße abhängig von der zielgruppengerechten Ansprache und Gestaltung der Werbemaßnahmen. Dies gilt in gleiche… Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition)


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[Pub.60oMX] Einführung in die DIAS-Matrix – Die Deep Impact Advertising Strategy (German Edition) PDF | by Udo Rosowski et al.


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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) PDF




by Arthur Middleton Hughes : Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)

ISBN : # | Date : 2011-12-02

Description :

PDF-6894e | Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most … Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)


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[Pub.15Byh] Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) PDF | by Arthur Middleton Hughes


Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) by by Arthur Middleton Hughes

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Unsecured Ladders Meeting Challenge Unexpected PDF 3ae543bef

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Unsecured Ladders: Meeting the Challenge of the Unexpected PDF




by G. Robinson : Unsecured Ladders: Meeting the Challenge of the Unexpected

ISBN : #9780230222304 | Date : 2009-08-28

Description :

PDF-b8ffb | The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change…. Unsecured Ladders: Meeting the Challenge of the Unexpected


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Unsecured Ladders: Meeting the Challenge of the Unexpected by by G. Robinson

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Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond PDF




by Alexander Peter William Weiss : Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond

ISBN : #0952332809 | Date : 1994-10-20

Description :

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[Pub.87PlM] Winning Major Business: Concepts, Caveats and Practical Approaches to Marketing and Selling Projects, Programmes and Major Products to Institutional … – Current Best Practice and a Step Beyond PDF | by Alexander Peter William Weiss


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Attention Economy Understanding Currency Business PDF 72ce245cb

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The Attention Economy : Understanding the New Currency of Business PDF




by Thomas H. Davenport : The Attention Economy : Understanding the New Currency of Business

ISBN : #157851441X | Date : 2001-06-01

Description :

PDF-bf3a6 | This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention – both internally and out in the marketplace – they’ll fall hopelessly behind in our information-floo… The Attention Economy : Understanding the New Currency of Business


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[Pub.86Ljo] The Attention Economy : Understanding the New Currency of Business PDF | by Thomas H. Davenport


The Attention Economy : Understanding the New Currency of Business by by Thomas H. Davenport

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Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business PDF




by Milind M. Lele : Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

ISBN : #0749445467 | Date : 2006-02-01

Description :

PDF-df1b7 | ‘”Monopoly Rules” provides a really useful framework for sorting strategies that work from those that don’t. It is exactly how successful entrepreneurs’ minds work’ – Alfred R. Berkeley, former President, The Nasdaq Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly – centered on acquiring ‘an ownable space for a useful period of time in which you can … Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business


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Wallet Allocation Rule Winning Battle PDF 57e2bd257

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by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

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PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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[Pub.53Ics] The Wallet Allocation Rule: Winning the Battle for Share PDF | by Timothy L. Keiningham


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ISBN : # | Date : 2009-08-05

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PDF-730fc | Outlining many effective and practical thinking tools, The Idea Generator and Accelerator will help you come up with new ideas quickly. Each tool is simple to use and will help you to develop ideas and solve problems faster, either on your own or with a team.It is the ultimate resource for time-strapped business executives or those who are running their own business, or working in innovation, new … The Idea Generator & Accelerator


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