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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF




by Roger Dooley : Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

ISBN : #1118113365 | Date : 2011-11-22

Description :

PDF-7348e | Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to mea… Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing


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[Pub.30Flj] Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF | by Roger Dooley


Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by by Roger Dooley

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Global Marketing Strategy Instructors Manual PDF Ca6e037cf

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by Douglas : Global Marketing Strategy: Instructor’s Manual

ISBN : #0070134480 | Date : 1995-02-01

Description :

PDF-7e411 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy: Instructor’s Manual


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Global Marketing Strategy: Instructor’s Manual by by Douglas

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by Colin Gilligan : Strategic Marketing Planning (CIM Student)

ISBN : #0750622466 | Date : 2003-07-29

Description :

PDF-ed482 | Strategic Marketing Planning concentrates on the critical ‘planning’ aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone ove… Strategic Marketing Planning (CIM Student)


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Strategic Marketing Planning (CIM Student) by by Colin Gilligan

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Strategic Marketing Management Means End Approach PDF F70f13e6b

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by Mark E. Parry : Strategic Marketing Management: A Means-End Approach

ISBN : #0071372229 | Date : 2001-12-26

Description :

PDF-82a94 | Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or mana… Strategic Marketing Management: A Means-End Approach


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Strategic Marketing Management: A Means-End Approach by by Mark E. Parry

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ECommerce Delivery Strategy Increase Sales PDF 48a1c33ba

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by Chloe Thomas : eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales

ISBN : # | Date : 2015-06-03

Description :

PDF-9f3b5 | Why an audiobook on delivery? In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word – delivery – and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency. Research undertaken around the world consistentl… eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales


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eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales by by Chloe Thomas

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF




by S. Finlay : Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

ISBN : #0230347762 | Date : 2012-06-26

Description :

PDF-f81f0 | A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance…. Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior


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Sustainable Global Marketplace Proceedings Developments PDF 82db438f0

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The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

Description :

PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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International Marketing Strategy Ev LOWE PDF C597c9426

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by LOWE : International Marketing Strategy Ev

ISBN : #1844802094 | Date : 2004-09-16

Description :

PDF-c31af | … International Marketing Strategy Ev


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International Marketing Strategy Ev by by LOWE

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by Doug McKenzie-Mohr : Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

ISBN : #0865716420 | Date : 2011-03-15

Description :

PDF-9c072 | The highly acclaimed manual for changing everyday habits—now in an all-new third edition!… Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing


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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by by Doug McKenzie-Mohr

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Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing) PDF




by George E Belch : Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0073049727 | Date : 2004-08-12

Description :

PDF-9a111 | Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate w… Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)


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