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by Harvard Business Review : HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)

ISBN : #1633694615 | Date : 2016-05-03

Description :

PDF-e6830 | Put an end to miscommunication and inefficiency―and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with … HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)


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by Richard Cuthbertson : Innovating in a Service-Driven Economy: Insights, Application, and Practice

ISBN : #1137409010 | Date : 2015-09-02

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OmniChannel Marketing Implement Omnichannel Strategy PDF 1dc7980bf

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OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business PDF




by Shady Ramadan : OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business

ISBN : #1520268149 | Date : 2017-01-01

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PDF-6cd7f | Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marke… OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business


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Consumer Behavior Marketing Mcgraw Hill Paperback PDF 04dabce5d

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Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson [Mcgraw-Hill/Irwin Series in Marketing] by Peter, J. Paul, Olson, Jerry C. [Mcgraw-Hill (Tx),2004] [Paperback] 7th Edition PDF




: Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson [Mcgraw-Hill/Irwin Series in Marketing] by Peter, J. Paul, Olson, Jerry C. [Mcgraw-Hill (Tx),2004] [Paperback] 7th Edition

ISBN : # | Date : 1601

Description :

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Summary Experiential Marketing Analysis Schmitts Ebook PDF 3a526a9d2

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Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book PDF




by BusinessNews Publishing : Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-e2cf0 | The must-read summary of Bernd Schmitt’s book: “Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands”.This complete summary of the ideas from Bernd Schmitt’s book “Experiential Marketing” offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational de… Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book


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[Pub.81dqk] Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book PDF | by BusinessNews Publishing


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SUR PETITION Creating Monopolies Competing PDF 3ebc90ac0

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by EDWARD DE BONO : SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing

ISBN : #000255142X | Date : 1993

Description :

PDF-84d45 | … SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing


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Summary Service Review Analysis Jaffes Ebook PDF A8aec6b8b

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Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF




by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

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PDF-5ba24 | The must-read summary of Bill Price and David Jaffe’s book: “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs”.This complete summary of the ideas from Bill Price and David Jaffe’s book “The Best Service Is No Service” shows that customers don’t want a “relationship” with a company – they want to buy their product and they want it… Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book


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[Pub.71gbv] Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF | by BusinessNews Publishing


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Seo 2016 Ultimate Optimization Marketing PDF C290ef5a4

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Seo 2016: Ultimate Search Engine Optimization Strategy Book ? Internet Marketing, Passive Income, Social Media Marketing PDF




by Harry Jones : Seo 2016: Ultimate Search Engine Optimization Strategy Book ? Internet Marketing, Passive Income, Social Media Marketing

ISBN : #153055599X | Date : 2016-03-22

Description :

PDF-6538c | Wouldn’t it be great if you only had to search one time and buy one book to get the help that you need for SEO 2016? If you answered YES, here is the valuable information you will receive from reading this Book: Learn the following… What are the different types of SEO?How do people interact with search engines?How to Use Social Media to Keep an Eye on the CompetitionBest White Hat and Black Ha… Seo 2016: Ultimate Search Engine Optimization Strategy Book ? Internet Marketing, Passive Income, Social Media Marketing


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Marketing Strategy Management Michael Baker PDF 619be915a

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Marketing Strategy and Management PDF




by Michael J. Baker : Marketing Strategy and Management

ISBN : #0333748565 | Date : 2000-12

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PDF-5536f | This is a major revision of Michael Baker’s “Marketing Strategy and Management”. Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This i… Marketing Strategy and Management


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Market Smarts Strategies Outflank Competition PDF A44cb3273

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Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) PDF




by Allan J. Magrath : Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)

ISBN : #047161159X | Date : 1988-09-20

Description :

PDF-e86d2 | A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets–key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marke… Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)


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